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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. . Social media is fun, so geek out with it.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! Social Media Number of the Week: -11. Holy Social!

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Digital is changing mankind, make sure you don’t get left behind

LeadSquared

My interest was always people, and while I hoped to get into HR, I landed in the world of PR, which took me to social media, and finally to making me a digital marketing trainer. I don’t need to look at my wrist to know the time, my mobile takes care of that. Are mobile phones disrupting the watch industry of the world?

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

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