Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

OCTOBER 31, 2012

All the other reasons pale in comparison: My business needs a good website/ blog to look professional. A good-looking professional blog or website will build a marketing list. Here’s a sample outline for a 300-word blog post: What problem do your clients struggle with that you can help solve? What’s your message?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. My Business Website: Content for Customers… or SEO?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JANUARY 3, 2014

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. Sample outline process: Pick a topic, say ‘how to be a better boss.’

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

JULY 11, 2013

The screen-capture image at the top is a sample from Chip Scholz’ LeaderSnips blog showing how at the end of each post you can provide suggestions for related posts. You’ll draw in more readers by featuring a wide variety of topics, and you’ll get more clicks through to your website as well. It uses the YARPP plugin.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

FEBRUARY 14, 2011

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable.

Business Blogging 100

Business Blogging Business Digg Storytelling 100