DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Director – the upper-level manager whose primary interest is achieving goals set by the executive and proving the value of their department.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

The Mx Group

NOVEMBER 17, 2017

Sales Empowerment. Demand Gen and Lead Management. Sales and Marketing Alignment. During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. Which team is typically responsible for prioritizing accounts: Sales or Marketing?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Director – the upper-level manager whose primary interest is achieving goals set by the executive and proving the value of their department.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. By using RSS, Woods has eliminated the time consuming task of lead notification, distribution and keeping his management team up-to-date.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

JUNE 29, 2011

That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. I did ask Eloqua how AppCloud relates to its Revenue Performance Management positioning.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

B2B Marketing Analytics

AUGUST 2, 2020

These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle. It is based on the timelines of the first marketing engagement in comparison with the sales engagements within an account.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

The Mx Group

OCTOBER 18, 2017

Disconnected systems and processes — and the limitations of most CRM and MA platforms, which were designed with leads and not accounts in mind — are the biggest obstacles we’re seeing with our clients. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? A webinar on Halloween?

Account Based Marketing 72

Account Based Marketing Demand Generation Agencies Marketing Automation Services Salesforce.com 72

ViewPoint

FEBRUARY 23, 2018

Is it the person who signed up for your webinar this week? Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. They won’t get followed up.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Pricing: contact vendor.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. Revenue Performance Management (RPM). The bigger story at the event was the introduction of Revenue Performance Management. The bigger story at the event was the introduction of Revenue Performance Management. Sales Enablement.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. When we sat down for the dinner and the more formal part of the evening, our SVP of Sales, Bill Binch, got up to say a few words. I don’t work in sales. Both the sales and marketing teams are truly crushing it.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Vidyard

DECEMBER 18, 2014

Michael Gerard, CMO of Curata and Joe Gelata, our own Director of Demand Gen discussed the measurement of content initiatives in last week’s webinar: “Measuring the Impact of Content Marketing on Your Pipeline” (full version at the end of this post). The technology is here now, it’s just a matter of putting it to use.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. To ‘close the loop’ on reporting you need to track new leads from conception to closed sale. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Find out more with The Marketing Funnel of Love.'

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. To ‘close the loop’ on reporting you need to track new leads from conception to closed sale. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Find out more with The Marketing Funnel of Love.'

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. For Sales People : You have goals and quotas to meet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Repurpose webinars and establish thought leadership. Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video. Take YouTube, for example.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Account Management. Case Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Jackie Walts

MARCH 6, 2019

I recommend reading articles from the knowledge base or attending one of the “new features” webinars. Ditto for diving into platforms like WordPress, ABM technology and some more advanced functions of Salesforce.com. I had one client pare down their database by over 800,000 names and they’re getting the exact same number of sales.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Make it easy for sales to add someone to a nurturing campaigns. Alert sales of email and website activity so they can follow-up.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. This might replace a separate digital asset management system for clients who don't need approval workflows or fine-grained user rights management.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

The Point

NOVEMBER 16, 2011

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

FEBRUARY 4, 2009

More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering. So they offer not just demand generation but everything from contact management to e-commerce. Pricing starts at $599 per month. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Lead Liaison

MARCH 14, 2018

To watch “An Introduction to Sales Enablement” in its entirety, click here. Lead Liaison provides an introduction to sales enablement. Learn the definition of sales enablement, why companies use it, and how it can help your business. It will read exactly as presented in the webinar. Ryan Schefke, Lead Liaison.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Strong Management: How Websense Structures Their Team. At Marketo, we have a much larger team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Strong Management: How Websense Structures Their Team. At Marketo, we have a much larger team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. Continued sales growth, for sure: that’s easy enough when you’re starting with a small base.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Content Standard

MAY 14, 2015

I was a long way from the revenue dashboards and marketing management systems displayed at my desk. In response to this need, marketing management has graduated to a science for predictably navigating the treacherous path to business growth. When was that lead handed off to sales for the first call? Reading the Tea Leaves.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

LeanData

SEPTEMBER 29, 2015

With that in mind, three notable B2B figures came together recently to unburden themselves on a webinar they titled: “Confessions of Former Lead Marketers about the Move to Account-Based Marketing.” So when B2B marketers get excited about 300 leads at a webinar, salespeople think they’re crazy. This is not your typical webinar.

Account Based Marketing 49

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 49

Lead Liaison

MARCH 7, 2018

We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. It will read exactly as presented in the webinar. Lead Liaison and Administrate have partnered to bring you this exclusive webinar. And number two, deliver sales insight.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Want to know more and all the cool stuff Marketo will be doing during Dreamforce this year?

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Vidyard

SEPTEMBER 22, 2014

. “Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. ” Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

. “Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. ” Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

“Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50