Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JUNE 24, 2010

That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0 Need to Drive Leads? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JUNE 9, 2010

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

JULY 19, 2010

However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale. Need to Drive Leads?

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 3, 2010

Need to Drive Leads? Try These Traditional Tactics Now Social Media: The Journey Begins With You How To Use Paid Search To Target Buyers By Stage The 4 Cs of Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

NOVEMBER 24, 2010

Setting aside the common discussions about tactics and channels like social media, the web, or email, they claim that the new age of B2B marketing is about a whole new mindset because we live in a new world of buyer behaviors with completely new ways to address them. The manifesto also makes a “plea for ambition.&#

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

JULY 21, 2010

Try These Traditional Tactics Now Integrating Social Media and Search About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger. It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

AUGUST 24, 2010

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. Tweet chats present an interesting opportunity for brands to engage directly with consumers. However for it to work successfully, the intentions must be to add value to the community.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. our job is to support sales in their goal to acquire more customers and to keep our customers.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

DECEMBER 1, 2010

Well we need to focus on wringing out every lead and every deal from our funnels. So we started throwing more money at digital tactics that could show a real return on the investment. This is not about tactics. I’m glad to see so many more B2B marketers are talking about content as a strategy rather than as a tactic.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 10, 2010

Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. What are the tactics we want to use? This is not hard.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. What are the tactics we want to use? This is not hard.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

JUNE 2, 2010

My next post will give you 6 steps to create content that drives leads for sales. Related Posts: 6 Content Marketing Tips That Drive Leads Need to Drive Leads?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

MAY 12, 2010

We are so focused on tactical execution that we lose focus on the results. Debra summarizes at a high-level the need for integrated online programs and also demonstrates how social media can support these tactics. The metrics you chose should be quantifiable and aligned to your sales goals. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JUNE 7, 2010

Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. How do you divide and conquer social media across sales, marketing, customer service?

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). As always feel free to call me with any additional questions.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JULY 27, 2010

by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Related Posts: Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Related Posts: Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched. The quality vs. quantity of leads debate will rage on.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 30, 2010

Quantity Confessions Of A B2B Marketer Lead Generation Programs That Work How To Focus On Your Marketing Plan About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. First, I did their job for 1 day per month. and sat in their seat and made calls.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100