The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

MAY 28, 2009

Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletters.

Traffic 100

Traffic RSS Leads Lead 100

The Point

FEBRUARY 8, 2011

Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. For pete’s sake, make sure it’s easy for someone to subscribe to the blog. The more subscribers you generate, the more your blog becomes a way to nurture and cultivate potential customers.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

The Point

NOVEMBER 28, 2011

It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. It permits comments, likes, social sharing, and other interactive functionality that you don’t get with a simple email newsletter.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

NOVEMBER 16, 2011

Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? I marvel at the sheer number of corporate blogs, some of them with a wealth of great content, that nonetheless make it virtually impossible to engage with that company.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

APRIL 21, 2010

Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter. What is it about the blog’s design that turned into the perfect “prescription” for Navicure’s social media strategy?

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100