Valasys

JUNE 18, 2019

Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. One can find in-depth subscriber management, tagging & advanced email segmentation features.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. It's a pretty exciting opportunity, and most B2B organizations have room to make huge improvements, so marketers' contributions can be significant.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Valasys

AUGUST 22, 2019

The title tags of the pages, the header tags & the Meta descriptions should clearly state the vital information about the businesses. Optimizing the METADATA: Page title tags & Meta descriptions are still highly relevant in shaping the first impression the potential customers have about the business websites.

Optimization 40

Optimization SEO B2B Marketing Lead Ranking 40

Adobe Experience Cloud Blog

JULY 20, 2009

I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'. Tags: Thought Leader Interviews b2b marketing john watton marketo shipserv thought leadership. I think large businesses have a lot to learn from us small guys! Q: How do you measure return on marketing investment ?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Content Marketing Institute

NOVEMBER 16, 2017

For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. ROMI (return on marketing investment) is distinct from ROI, which technically applies only when a business asset is sold. See this online ROMI calculator. It can get complicated,” Katrina says. What I want to embed is a mindset change.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency CMO 100

Customer Experience Matrix

JULY 5, 2007

Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. Were I to calculate ROMI, I’d do the same.

ROMI 120

ROMI ROI Marketing Proposals Efficiency 120

Convince & Convert

SEPTEMBER 21, 2010

Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie. Great resource. Thanks again Katie. Great resource. Great resource.

Social Media 157

Social Media Media Paid Content Work Management 157

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . A market leader in hashtag tracking, it can follow your tags in real-time and share results with your clients with a wide variety of professional-quality, client-ready PDF reports.

Analysis 139

Analysis Enterprise Management B2B Marketing Lead Ranking 139

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs).

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Anteriad

APRIL 25, 2023

Keyword stuffing A search engine optimization (SEO) technique, in which a web page is loaded with keywords in the meta tags or in the content of a web page. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keyword stuffing A search engine optimization (SEO) technique, in which a web page is loaded with keywords in the meta tags or in the content of a web page. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. If I’m looking for a stickable name badge for an event, I’m not thinking about the convenience of removing the name tag AFTER the event. Rafael Romis. For example, how about A/B testing free shipping thresholds? Or discount offers to capture emails? It’s easier and faster too.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59