Metadata

SEPTEMBER 8, 2022

The acquisition expands current capabilities, adding website personalization and ABM capabilities to their Marketing Operating System. Metadata.io , the marketing operating system for B2B, has acquired Reactful , a real-time web optimization and personalization platform for B2B marketers.

Traffic 59

Traffic B2B Marketing Paid Search Agency Advertising Agencies 59

Aberdeen

DECEMBER 27, 2019

It can be used to personalize your website experience, prioritize inbound leads, send personalized emails, judge marketing engagement, and more. And while intent data looks different for every client, when taken one step at a time, Aberdeen’s intent-driving marketing solutions can help you improve your ROI by 40x.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Terminus

DECEMBER 4, 2023

Maximizing ROI B2B advertising budgets can be substantial, and companies want to ensure they get the most out of every dollar spent. Personalization allows you to target resources more effectively. This more narrowed focus can significantly increase ROI. This means quicker conversions and a more efficient sales process.

B2B Marketing 29

B2B Marketing Personalization Marketing Management Marketing Automation Services 29

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). Discover your highest ROI products and services. Grab our Persona Discovery Worksheet.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

6sense

SEPTEMBER 29, 2021

Engage buyers using orchestration capabilities across a broad range of channels from sales and messaging, to digital advertising and website personalization. Both Agile Frameworks and Mediafly are shared Pardot and 6sense customers already reaping the ROI of the integration.

Account Based Marketing 62

Account Based Marketing ABM Lead Scoring Lead Ranking 62

Aberdeen

DECEMBER 27, 2019

It can be used to personalize your website experience, prioritize inbound leads, send personalized emails, judge marketing engagement, and more. And while intent data looks different for every client, when taken one step at a time, Aberdeen’s intent-driving marketing solutions can help you improve your ROI by 40x.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

SMB 40

SMB ROI Marketing Budget Work Management 40

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). Discover your highest ROI products and services. Grab our Persona Discovery Worksheet.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing Automation Services 94

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 94

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

SmartBug Media

JUNE 11, 2020

ABM brings high ROI and helps close more deals through an account-specific and targeted approach by focusing on MQAs (marketing qualified accounts) instead of MQLs (marketing qualified leads). Starting at the top, with the highest level of personalization, investment, and ROI, we have the one-to-one approach. Better leads.”.

Account Based Marketing 89

Account Based Marketing ABM Webinar Metrics Lead Ranking 89

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

DemandBase

SEPTEMBER 6, 2019

Has your marketing team recently heard from corporate honchos that it’s time to get on board with an ABM account-based-marketing program, sharing the ROI load with the sales team? Increasingly, you are responsible for filling the sales pipeline directly leading to ROI. You’re not alone. Don’t judge an eBook by its cover.

Account Based Marketing 40

Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Some examples of direct (hard) benefits are: 1.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

ClickZ

NOVEMBER 8, 2019

Companies seem hesitant to move forward with personalization due to the costs involved, but Acquia cited research from McKinsey which shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales by 10% or higher. Trend #4: Email is the most common personalization channel.

Trends 90

Trends Advertising Channels Personalization Advertising Mediums 90

Unbounce

FEBRUARY 11, 2021

Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. Showing the same offers and calls to action in your landing pages, email/text campaigns, and website personalization efforts to reinforce your messaging. Sound like something worth trying?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Terminus

JUNE 15, 2021

We’re proud our customers have rated us a G2 leader for 13 consecutive quarters, and a recent report found that Terminus customers can achieve a 313% three-year ROI. ” “Our ABM approach has evolved into an essential element of our larger go to market strategy and is showing a very strong ROI.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Spiralytics

MAY 10, 2023

Moreover, AI marketing helps companies improve their ROI by reducing costs, increasing efficiency, and generating more revenue. Additionally, businesses can start small by experimenting with AI-enabled features such as website personalization or email automation before scaling up to more advanced AI marketing strategies.

Marketing AI 62

Marketing AI Marketing Automation Services Work Management Marketing Management 62

DemandBase

MARCH 23, 2020

Website personalization is another avenue for B2B marketers, as we strive to make every engagement on our site as relevant and meaningful as possible. Digital advertising is clearly one channel that can continue to scale and reach our target audiences during these difficult times.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

PathFactory

MAY 31, 2021

It can also supercharge website personalization through contextual content experiences, using data to offer specific recommendations, based on previous consumption and engagement behavior for each individual website visitor. Optimizing content intelligence for maximum ROI.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

DemandBase

SEPTEMBER 30, 2019

You’ll learn to uncover high-value accounts using more sophisticated website personalization technology to engage multiple decision-makers within an organization. It describes the benefits of integrating sales and marketing around ROI. Getting to the “We”. Organizational change is inevitable, though not always easy.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Adobe Experience Cloud Blog

APRIL 3, 2015

As marketers start to realize the inherent value and importance of personalized web engagement, the one question they continue to ask is: How should I allocate demand generation resources to web engagement? Regardless of how much you invest in website personalization, always keep your end goal in mind.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Huptech Web

DECEMBER 28, 2023

Advanced User Experience (UX) Features for Interactive Websites Personalized recommendations, intеractivе product viеws, chatbots, and othеr advanced UX fеaturеs are becoming increasingly popular among small businеssеs.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Golden Spiral

JANUARY 27, 2022

87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. If you choose to use a landing page or another response mechanism on your website, personalize it as much as possible. Think About This. With subsequent outreaches, decide in advance how you want your target to interact with you.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62