Remove false
article thumbnail

Avoid these Top 5 Mistakes in YouTube Video Ads

Matchcraft

Return on Ad Spend (ROAS): The return on investment for your ad campaign, calculated as the revenue generated by your ads divided by the total ad spend. From spreading false COVID information, to demonetizing profanity-infused content , it’s easy for ads to get rejected or worse, suspended.

Youtube 98
article thumbnail

The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

GPT-3 is a false confidence machine. Review Everything, Trust Nothing Here’s the biggest issue with generative AI: it lies. But potentially more damaging, it doesn’t tell you when it lies. Generative AI is designed to create fluid, human-like text, stitching disparate ideas and prompts together in ways that seem to make sense.

Tools 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

QuanticMind

Going back to the above “red t-shirt” example, there might have been a drop in available male t-shirts month-over-month due to dwindling inventory that caused Return on Ad Spend (ROAS) to decrease, yet males were still clicking on ads (but couldn’t convert because there was no inventory to buy). Dive Deep Into the Data of a Dimension.

PPC 40
article thumbnail

Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer

A false start with PPC ads. measures the results by keeping a close eye on ROAS (return on ad spend), as well as customer acquisition cost vs. lifetime value. “If Having a product is one thing, selling it is a completely different challenge. Blank Tag Co.

article thumbnail

How AI Helped Us Achieve Truly Authentic Influencer Marketing

Atomic Reach

One poor executive who had a particularly acute jargon disorder was overheard saying: “But we’re experts at shifting paradigms and parsing our platform to create drip campaigns that increase CTAs, boost CRMs, and at the end of the day crush ROAS!!” We were determined not to be purveyors of false narratives. Strength in authenticity.

article thumbnail

Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer

A false start with PPC ads. measures the results by keeping a close eye on ROAS (return on ad spend), as well as customer acquisition cost vs. lifetime value. “If Having a product is one thing, selling it is a completely different challenge. Blank Tag Co.

article thumbnail

The Critical Building Blocks of an Enterprise Sales Engine

InsightSquared

They know ROE and ROA, whereas standard sales wouldn’t know ROS from their ARR(se). Low-balling on an enterprise base salary is a false economy because a great enterprise rep can change the course of a company. .” – Matt Cameron. They have the toolkit to build the story.