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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. That’s a 44x ROI. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. In fact, quite the opposite.

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10 best influencer marketing tools you need in 2022

Sprout Social

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Influencer outreach tools can help you automate this process and personalize your messages to increase response rate. Measure real-time performance and calculate ROI. Stay on top of trends. Key features.

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The most important social media metrics to track

Sprout Social

How to Mine Your Social Media Data for a Better ROI. For a post that has a high impressions count but a low engagement number (and therefore a low engagement rate), it likely means that your post wasn’t interesting enough for audiences to take action after seeing it in their feed. ROI: Referrals & conversions.

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Best Growth Hack Strategies for B2B Companies

SalesIntel

Even better if you can find a way to build virality into your offering. Identifying qualified leads and reaching key influencers are among the primary steps you need to take to ensure a higher ROI from your sales and marketing efforts. Tactile marketing pieces can drive 184X greater response rates than online display ads.

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5 Things B2B Marketers Should Learn from B2C Marketing

Leadspace

For B2B marketers, greater personalization means more efficiency and greater ROI. Direct mail poses similar challenges: it’s a particularly high-cost strategy, which is only worth pursuing if you’re confident of a reasonably high response rate. B2B customers aren’t looking for fashionable, cool or viral. But so what?

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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

SnapApp

Equipped with CRM data, you can create more personalized campaigns that improve response rate and guide the lead to your sales team. . . This helps overcome the lead’s ROI doubts, and asks them to share their email address before redirecting to a slide deck download. . Soft Qualifier. .

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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

SnapApp

Equipped with CRM data, you can create more personalized campaigns that improve response rate and guide the lead to your sales team. This helps overcome the lead’s ROI doubts, and asks them to share their email address before redirecting to a slide deck download. Soft Qualifier.