KoMarketing Associates
SEPTEMBER 29, 2016
Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO?
KoMarketing Associates
AUGUST 28, 2018
The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey.
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KoMarketing Associates
MARCH 1, 2016
Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. Ask yourself: Do you have the right type of material today to apply keyword research?
KoMarketing Associates
FEBRUARY 10, 2021
That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. While recent research has found that Google rewrites meta descriptions 70% of the time , it’s still worth the effort to write them. That’s how important it is to optimize for SERP features. SEO Consideration.
KoMarketing Associates
OCTOBER 25, 2016
They are now interested in researching more about their options. The searcher has found the company they are considering and is now in the final stages of researching before converting. Typically when conducting keyword research, search marketers will turn to Google Keyword Planner. Search Query: Desire. Search Query: Action.
KoMarketing Associates
SEPTEMBER 14, 2017
Keyword research should guide your SEO and content marketing efforts. You can start with any one of the keyword research tools found in my previous post. You also need some local marketing experts who know your industry to make sure your content and website messaging aligns with your brand image and target audience.
KoMarketing Associates
APRIL 19, 2018
As with all content marketing initiatives, you must start with keyword research. Research-based sites (i.e. Wikipedia) or scholarly publications? Then, you can take that information and optimize your existing content or create new content assets. Identify Priority Keywords. Site Authority. Next, look at the websites themselves.
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