release 
Digital B2B Marketing
JANUARY 31, 2012
Products that are released before they are fully tested, if sold, undermine the trust sales has developed with your customers. New Releases. Even large B2B companies have struggled with new products released without adequate sales education or before they were ready for the market. Educated Buyers.
Digital B2B Marketing
JANUARY 24, 2013
A Press Release Platform If people want your press release, they will go to the news or press section of your site. However in most cases it won’t drive the underlying business and it will lose support over time. See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. ‘Nuff said.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
APRIL 11, 2013
In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%).
Digital B2B Marketing
MAY 3, 2011
Now Collective Media released new research showing 99% of internet users do not click ads. In 2007, 68% percent of internet users did not click banner ads in a given month. In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. These results are from ComScore research. A lot smaller.
Digital B2B Marketing
SEPTEMBER 18, 2012
They are aggregating information about each email address from multiple marketers, so even if you have never emailed the address before, Epsilon will still be able to determine the best time to send the email.
Digital B2B Marketing
MARCH 1, 2012
Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either.
Digital B2B Marketing
JANUARY 19, 2012
Some of the search benefits of Google+ Brand Pages were documented well before Google, Plus Your World was released. Promote your site and content to your audience. In Summary Can a brand page help? Yes, it certainly can.
Expert insights. Personalized for you.
100 
Let's personalize your content