B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. In practice, this means two things for publishers.

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Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. In practice, this means two things for publishers.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

MAY 4, 2012

There are plenty of signs that book publishers are losing their taste for putting locks on the media you buy, just as music publishers have mostly done. In the meantime, why not visit the Day Against DRM website and learn more about why you too should be against DRM? No related posts.

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B2B Memes

FEBRUARY 23, 2011

But in my reply, I struggled to make the case that the problem is not inherent in online media, but that it lies instead in the tendency of legacy publishers to treat digital media like print. Websites never go to press. The problem for many journalists and publishers is that they don’t see the full extent of this difference.

Advertising Mediums 100

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B2B Memes

NOVEMBER 13, 2011

MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.”

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B2B Memes

MARCH 26, 2010

was an enormous honor, but it was very different than writing on my own website. Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Publishing is about communication. Because much of what makes up the Web is a conversation, not publishing. Blogging is about speaking.

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B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. The deer have guns.

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