Marketing Interactions

DECEMBER 26, 2016

The growth in content for most B2B organizations has resulted in a messy, chaotic, and often uninformed, haphazard production and publishing efforts. Clarity can be established by designating an owner of content who heads up the content operations function.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

OCTOBER 8, 2020

Originally published on Modus blog. It’s about what a buyer wants to hear. And that’s not usually a sales pitch.”. To see more of what these marketing experts, and 14 more, have to say, read this post. The post Never Assume B2B Buyers Know How to Buy appeared first on Marketing Interactions.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

SEPTEMBER 20, 2018

Originally published on Marketo Blog. Getting proactively involved in customer retention and working collaboratively with sales and customer success teams will help to remove that blindness and replace it with relevance that enables even better marketing strategies for customer acquisition.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

JANUARY 27, 2020

However, they are also the business professionals interviewed the most, who participate in round-table discussions, speak at conferences, write articles published on LinkedIn, in industry publications, or Medium. They aren’t likely to take a call to be interviewed for your persona project.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

Marketing Interactions

JULY 25, 2019

Originally published in Kapost’s Guide to B2B Content. Inclusion is a necessary component for compelling content that plays a marked role in driving opportunities through to close for every B2B company with a complex sale. The post Inclusive Relevance: Your Content’s Job Description appeared first on Marketing Interactions.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Marketing Interactions

APRIL 14, 2019

Originally published on the Salesforce Pardot Blog. Like triggers, if you’ve laid out the full story of the problem-to-solution journey, the sales rep can send the next piece of the story as follow-up to the human conversation they’ve had with the buyer to orchestrate further progression toward that prized buying decision.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

MAY 23, 2018

Originally published on Marketeer by Kapost. But, if you want to compete successfully with customer experience and ensure marketing is viewed as a revenue center due to how you’re able to bring your product to market, moving forward boldly is your best option.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67

Marketing Interactions

MAY 21, 2018

Originally published on Marketeer by Kapost. It’s not really about clicks and views, but about what the culmination of those clicks and views will help your audience to achieve with your help. Take your marketing strategy to the next level and create a content operation that delivers results.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Interactions

SEPTEMBER 30, 2018

After email—most of a marketer’s distribution strategy for published digital content is based on posting on social platforms. Social sharing options are also commonly included on email templates used for nurturing programs and demand generation.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

MAY 23, 2018

Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. Originally published on SMS-Magic blog. Alerts and reminders. How many messages they can expect per month.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 21, 2018

Originally published on SMS-Magic blog. Every business has a need for transactional messages. Businesses that can pull off purposeful conversations will see continuous engagement and business growth. The post SMS Messaging Moves Businesses Beyond Transactions appeared first on Marketing Interactions.

SMS 48

SMS Business Class Ad Frequency 48

Marketing Interactions

MAY 23, 2018

Originally published on Marketeer by Kapost. With these 11 content marketing insights, marketing teams can help their CMOs gain respect and appreciation for marketing as an asset and revenue driver, rather than having it continue to be seen as a cost center or supporting role.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118