The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 No need to raise your hand, we all have been there.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 5, 2009

P.S.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 It’s for you to decide! Hang tight, because we’ll get to that real soon!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 So, why is it free?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Maybe not so much. What is it for? Who is our target?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 9, 2010

3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. You will realize that the more you use it, the more you will like it.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Let them see your availability and let them Mischedule the meeting accordingly. This is a GREAT time saver. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

The Effective Marketer

FEBRUARY 25, 2009

Others use PDA’s , their iPhone, or a computer. What most don’t realize is that they probably already have a pretty good tool for helping them organize their tasks, prioritize, and take action. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. e.politics: online advocacy tools & tactics » Quick Hits — August 29, 2007 says: August 29, 2007 at 1:15 pm [.] Subscribe to this Feed 29 Comments Rate this Post: ( 1 votes, average: 5.00

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 We talk about tools. We help find, vet and train non-profits to be part of our crowd funding platform, which is globalgiving.org. Alison: …tools out there. DJ Waldow: No comment. Eric: So, you do bring up a good point. We talk about tactics.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

The Effective Marketer

JULY 5, 2009

Why keep creative briefs a tool for only your marketing department to use? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Great idea! United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

WebMarketCentral

SEPTEMBER 23, 2009

We plan big events, create loads of new sales tools and collateral, place those all important ad campaigns. Tags: General Marketing Web 2.0 All the while keeping everything in hush, hush secrecy ‘til we near the big day. Then comes the big ‘Ta Da’. Social Tagging.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. Seth Godin predicted that RSS would kill email. October 2007. services like Twitter, Pownce & Jaiku. March 2009. October 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Webbiquity

JUNE 6, 2011

He is the senior social media marketing advisor to Memphis-based Howell Marketing ( @HowellMarketing ) and to Harrisburg-based Deeter Gallaher Group ( @AnneDGallaher ) public relations and marketing firms with clients ranging from Fortune 500 to small businesses and non-profits. How Technology, E-Commerce and Web 2.0

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

He references the Communication and Public Relations Generally Accepted Practices (GAP) study which states that PR wins the large majority of control over social media budgets in slightly over 25% of the respondents vs. only 9% for marketing. It’s like worrying about what department “owns&# email.

Social Media 100

Social Media Demand Generation Agencies Media PR 100