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Decoding corporate communications: Functions, goals and skills

Sprout Social

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Our templates are designed for a wide range of use cases and are fully customizable. These public relations (PR) firms let you publish press releases online.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Speech writing.

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

Whether it is the Public Relations, Marketing & Communications, Digital and Social, Human Resources, Hiring Managers, Legal, etc., viral tweet, natural disaster, company-wide lockdown, security breach). The media relations element of public relations is a highly valued skill in crisis management.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. While they don’t settle the discussion, are good sources for inspiration nonetheless. You can follow any responses to this entry through the RSS 2.0 United States License.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Excel Template for vendor comparison: you can download and use my template as a starting point. Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. You get the point. United States License.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Get ready to excel with our comprehensive guide and downloadable promotional plan template. Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?