target Product Related Topics 
Lattice
MAY 24, 2016
We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business.
Lattice
JUNE 14, 2016
Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. A few years ago, it was only possible to create this kind of focused program for your top target accounts.
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Lattice
MARCH 22, 2016
Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.
Lattice
MARCH 21, 2016
Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.
Lattice
SEPTEMBER 21, 2016
Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. This kind of scalable, targeted outreach ensures that conversion rates increase along with the revenue pipeline.
Lattice
AUGUST 9, 2016
During a recent webinar Jon Miller, CEO at Engagio, and Nipul Chokshi, the head of product marketing at Lattice, discussed this evolution from ABM to ABE, and highlighted the three key steps companies should include in their ABE process: The first step in ABE is identifying the ‘Who.’ The final step is ‘How.’
Lattice
MARCH 16, 2016
One of our customers in the tech industry is using this capability to run targeted competitive take-out campaigns (Figure 1). For example, perhaps predictive algorithms have determined that having three or more design-based solutions already deployed made a company more likely to also purchase their product.
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