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SEPTEMBER 24, 2023

An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. With B2B sales cycles getting longer, this is a critical point.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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MARCH 19, 2024

Building that value starts with nurturing prospects and continues long after the purchase. As prospects and customers explore your website, open your emails, and engage on social media, they leave “digital breadcrumbs.” eBook Learn More You can also track behavioral data to identify prospects with a high sense of urgency.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

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OCTOBER 6, 2023

For example, say you provide B2B products and services. You can use SMS to alert customers and prospects of upcoming events, like a webinar starting in an hour. Intimacy Ultimately, SMS offers an important channel for businesses that want to build better relationships with their customers and prospects.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. For example, does an ideal prospect need to come from a company of a particular size?

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. BDRs can better prioritize their time when prospecting or conducting cold outreach. Industry, size, revenue—these are all quantitative data points that can inform your ICP. Enter lead scoring.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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OCTOBER 2, 2023

And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. Automation tools help you segment your prospect and customer lists based on “firmographics” like company size, demographics like location or gender, and behaviors like webpage visits or email click-throughs.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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SEPTEMBER 19, 2023

By focusing on where SEO is trending and delivering exciting messaging, companies can drive major leads and sell far more of their products and services without having to drain their budget through paid advertising strategies. Informing your audience will drive trust in your offerings and endear prospects and customers to your brand.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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NOVEMBER 7, 2023

The frequency of emails should be informed by the sales cycle of your product. In contrast, bottom-of-funnel prospects and newly onboarded customers (including active renewals) demand a higher cadence of emails to support and inform. A prospect who is unengaged should be treated differently than a hand-raiser or a current customer.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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NOVEMBER 27, 2023

The more personalized your content, the more likely prospects will engage and move further along the buyer’s journey. It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.)

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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FEBRUARY 26, 2024

For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. Blocklists can also include keywords or products to exclude from campaigns. What is an Ad Audience?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 3, 2023

Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings. These prospects might be interested in downloading an eBook or viewing a product overview video, so you should create a compelling CTA to get them to do so.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130