Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Too often we grab the latest product brochure, sales presentation or case study and post it online.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. So any marketing process that impedes a rapid response should be scrutinized. Greater awareness. Less money. Less People. Fewer tools. So how do we get there?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JULY 21, 2010

(Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process. Almost 50% of the users in this study withheld accurate contact details.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

DECEMBER 14, 2010

And at the end of the process, you may find you don’t have a strong business case. These had to be agreed to by the Ops folks with the expected costs and required resources identified. That can all sound very intimidating. And here is what he used to say: I know it sounds like a pain. But it will force you to focus your ideas.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

AUGUST 12, 2010

In other companies lead nurture is a very formal and well-defined process. Our marketing processes should support and even expect this natural shift by our sales colleagues. This is true because only a small fraction of the potential prospect universe is ready to enter into the sales process at any given time.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

SEPTEMBER 9, 2010

In the end I think it comes down to what another colleague of mine called “Brand Enablement:&# we should accept our role as brand stewards, accept that our brands live in the minds of the consumers and allow the process of co-creation to evolve. It doesn’t mean we can’t orchestrate the movement.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

OCTOBER 28, 2010

Now that you’ve completed this process, you will be ready to present a strategic marketing plan that will drive a higher return on marketing spend, no matter what template your are asked to fill out and regardless of when you are given your budget and objectives.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 2, 2010

The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. The only way to stay engaged with our prospects throughout the process is with content that is more relevant than the competition. This requires our prospects to become well informed before making any decision.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. And the truth is far from it. But these are still people.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. And the truth is far from it. But these are still people.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

I recently attended a session at the Social Media Plus conference in Philadelphia led by Sue Marks , CEO of Pinstripe , a recruitment process outsourcing company. So the answer right now is to get an executive personal brand presence.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

DECEMBER 1, 2010

And we often lack the guidance we can achieve from a proper strategy and planning process. . “The best laid plans…&# We did not plan for this. But unfortunately too much of our marketing is done based on gut feel. We had become sales order-takers and now we were paying the price.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

MAY 12, 2010

To do this you need to develop a process based approach to your marketing and sales. Answering this question is key and then defining the best process to get them those leads can help in the lead management process. I would submit to really get the most from any lead generation you need to develop a lead management process.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

Share: Read more from Search Marketing B2B Marketing , Online Demand Generation , Paid Search , PPC , Search Engine Marketing , Search Marketing , SEO 16 Comments Post a comment Mike Craig Oct 15 2010 I’ve found that when clients are thinking that far upstream, they have little understanding of the search process.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

With telesales and executive events producing less traction with buyers, Web sites become the main source of online information in the product selection, purchase, and implementation process. Inside Sales And Telemarketing Help Boost B2B Brands: Really? Join me May 18th for my teleconference at 8 am Pacific, 11 am Eastern.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

JULY 27, 2010

The buying process begins with a stage of discovery where buyers are searching for clear definitions to problems and general information that will enable their teams to be better informed.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 18, 2010

I’ve seen this work firsthand where a program touched upon the customer lifecycle so marketing’s role became valuable throughout the buying and customer retention process. There is light at the end of the tunnel. One just has to get the right people on the bus to get it there.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 8, 2010

Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. When the geo-tagged barcode is scanned again by someone else, they’ll see whatever was attached to it along with who else has scanned it along the way.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. When the geo-tagged barcode is scanned again by someone else, they’ll see whatever was attached to it along with who else has scanned it along the way.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

SEPTEMBER 30, 2010

Then work with sales to fill those gaps in content and process. In b2b, long term business practice, typified with field sales emphasis, created the classic business process of field sales plus marketing support. The 5 objectives are: Sales is your target audience. Michael Brenner Nov 12 2010 Ruari, I could not agree more.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

I like the Coca Cola policy which came out recently – I think it is important that businesses think about how it impacts across all the potential touchpoints from a process perspective – this will then give insight for that particular company where the most impact is likely to reside.

Social Media 100

Social Media Demand Generation Agencies Media PR 100