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SEPTEMBER 25, 2023

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. Get lunch (in-person or virtual).

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Of course, this is a quick summary of the process. Email nurture campaigns help you build affinity with both customers and prospects.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” Marketing operations specialists (MOPS) who manage the technology and processes that support marketing (like a marketing automation platform). Sales operations specialists who manage the technology and processes that support sales (like a CRM).

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Do you rely on a sales team to handhold prospects through a lengthy buying process? Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. But the challenge is that without a strong understanding of the people, processes, and enterprise-wide insights, you can still miss the mark.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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OCTOBER 4, 2023

These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. That could be a sign that you need to stop sending so aggressively to that list, or risk being reported as SPAM by recipients who could otherwise be prospective customers. AI to the rescue!

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. And pinpointing exactly where things are going wrong is often a process of trial and error.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187