The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR.

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

The Point

DECEMBER 5, 2023

Responsible marketers who follow the rules, market intelligently, and adhere to best practices have much less to fear.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

The Point

NOVEMBER 13, 2018

The GDPR deadline may already be a waning memory, but global data privacy regulations are just getting started. In July of 2018, California passed its own digital privacy law that mimics many of the same regulations present in GDPR, including rules empowering consumers to demand that marketers delete their personal data. Think again.

Trust Marketing 133

Trust Marketing Privacy Opt-out Opt-in 133

The Point

FEBRUARY 27, 2018

In addition, you can also include a “Do Not Track” button or link on your privacy policy page. Update Your Privacy Policy. Unlike CASL, much of the language in GDPR focuses heavily on data privacy rather than digital marketing. Set Up a Subscription Center. GDPR requires consent to be “specific and granular.”

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

The Point

NOVEMBER 15, 2022

Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names. There’s no one approach to cold lists that works for every company and every audience.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

The Point

DECEMBER 15, 2020

I’ve written elsewhere in this space that marketing is often an accident of timing , and so, as long as you’re adhering to data privacy rules and providing information of value, it may be months or sometimes years before a prospect has a genuine need and engages with your campaign and your brand in a meaningful way.

Lead Ranking 162

Lead Ranking Lead Scoring Leads Lead 162