Choozle

NOVEMBER 13, 2018

We approached this with a full-funnel targeting strategy so we can reach our potential customers throughout their consideration process. Mid-funnel : We worked with Dun & Bradstreet to create a custom audience that includes IP Addresses for companies in the 7311 SIC code, which is Advertising Agencies (AKA, an ideal customer).

Top of Funnel 41

Top of Funnel Paid Search Agency Marketing Strategy Marketing & Strategy 41

Customer Experience Matrix

JANUARY 22, 2007

They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.” Who better than an electronics retailer to take over the entire process of picking components, installing them, training users, servicing and ultimately updating the system over time?

SIC 120

SIC Cross-Selling Cable Advertising Agencies 120

Zoominfo

NOVEMBER 5, 2020

Each one restarts a process of understanding the nuances and integrating, normalizing, matching, managing, and maintaining that unique data source. Yet, all of these examples fall into the same SIC code, 7372 which is “Services-Prepackaged Software”…not so helpful for sales and marketing teams.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

NOVEMBER 5, 2020

Each one restarts a process of understanding the nuances and integrating, normalizing, matching, managing, and maintaining that unique data source. Yet, all of these examples fall into the same SIC code, 7372 which is “Services-Prepackaged Software”…not so helpful for sales and marketing teams.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. This will also lower the client’s fear of “you just don’t get it.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

AUGUST 24, 2016

Let’s look at this process in detail. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Price should be your last criterion for decision-making. Get pricing on the model that best suits your needs.

Marketing Management 80

Marketing Management Vendors SIC B2B 80