Closed Loop Marketing – still a long way to go
Buzz Marketing for Technology
JULY 21, 2010
The software may be real time but the sales people aren’t. Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Are they reporting back to you in real time?
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