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5 Ways to Effectively Track Your Churn Rate

SmartBug Media

A high churn rate limits total monthly recurring revenue (MRR)—which is just as much of a problem for marketing as it is for sales, operations, support, or any other department in the company. Here are five considerations to track your churn rate: 1. Basic Churn Rate. Churn Rate by Time Frame.

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The Cost of Churn: How to Calculate and Mitigate Its Impact with Automation

SmartBug Media

This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth. So how can you calculate and reduce your churn rate? Product usage is merely one of many potential churn indicators.

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When Should Your SaaS Company Update Its Software Packages?

BenchmarkONE

But having reliable income from existing customers provides companies with a sense of ease that cannot be guaranteed with new sales strategies, which is why SaaS companies look to software package updates as a solid tactic to decrease churn and boost sales. When should your SaaS company update its software packages?

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8 SaaS Pricing Page Strategies to Boost Conversion Rates

Directive Agency

Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. But what does this mean for businesses marketing cloud-based software? Not quite, though.

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5 essential tips for positioning your SaaS product

Tomorrow People

Without it, your sales cycles become more long-winded and you risk a higher customer churn rate. This is because software often shares the same features, since it’s usually difficult and time-consuming to patent software. This informs all your marketing mix decisions (product, price, place, and promotion).

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The Only Guide to SaaS Pricing Models You’ll Ever Need

accelerate agency

Most likely, you picked an arbitrary price, slapped it on your sign, and called it a day. You’ve put a lot of blood, sweat, and tears into your SaaS business, and you don’t want to do everything right but whiff on your pricing strategy and model. What is SaaS pricing? How do you price a SaaS model? In a hurry?

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The Only Guide to SaaS Pricing Models You’ll Ever Need

accelerate agency

Most likely, you picked an arbitrary price, slapped it on your sign, and called it a day. You’ve put a lot of blood, sweat, and tears into your SaaS business, and you don’t want to do everything right but whiff on your pricing strategy and model. What is SaaS pricing? How do you price a SaaS model? In a hurry?