Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wetpaint – Wikipedia isn't the only wiki on the map.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. Like traditional PR activities (i.e. This internal buzz stimulates action.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. The primary value of social media is the access it provides to objective feedback on products and services. The results are eye-opening.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JULY 30, 2007

Studios use these for virtually every major film release; B2B marketers can do the same for key product areas. A corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Scoop.it

MARCH 11, 2021

As you start adding pieces to your content hub, you’ll also want to tag them for easy filtering later on. Tags in Scoop.it are simple to generate and add to each piece: Once the pieces in your content hub are tagged, you can add a list of tags to your content hub. Product roadmap. Let’s jump into examples for both.

Curation 66

Curation Advertising Agencies Press Content 66

Online Marketing Institute

JUNE 30, 2009

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. Tags: longtailseo b2bmarketing. Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute. Thanks for sharing this story.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson #6 Master Wikis. Take for example, their WetPaint wiki for marketing students looking for career guidance. Workshop at Bentley.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. product photos, diagrams, infographics, trade show pics etc.), Don’t say those words!)

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g.,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Savvy

SEPTEMBER 17, 2009

YouTube: Company account with product demos •LinkedIn: Yes. Wikis: developerWorks. Brocade •Twitter: Formal PR Account •YouTube: CEO videos w/r/t quarterly earnings •LinkedIn: Yes •Adaptec •Twitter: PR account; Support account •Facebook: Fan page; sponsored ads •YouTube: ~500 video posts found •LinkedIn: Yes.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Buzz Marketing for Technology

JUNE 27, 2008

And, while some executives may be impatient and disenchanted with the return on their KM investment to date, they still appreciate Druckers argument that improving front-line worker productivity is "the greatest challenge of the 21st century" -- that the answer isnt to do as much with less investment, but to do much more with more.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Webbiquity

AUGUST 16, 2010

30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100