Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JULY 29, 2019

The improved application of emotional analysis also known as affective computing or emotional AI enables devices to analyze, process & react to people’s moods, to optimize their personalized experiences (CX). Then, prospects would like to know about the business processes or how the businesses operate towards achieving their goals.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MAY 22, 2020

Lead generation is now no longer a process to simply devise ways to collect leads which can be eventually forwarded to the sales teams, rather it has evolved in many aspects. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). SMM is an important part of building positive brand equity.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 98

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Remember to do your basics correct.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. The perils of not coupling data regulation & customer experience can show up in the form of loss of transparency in the processing of customer data & loss of control of customers’ data. Wrapping Things Up.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

DECEMBER 23, 2019

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. With the Natural Language Processing algorithms, hyper-personalized emails can be delivered to the customers.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Early Activation Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

JANUARY 17, 2020

& content reflecting on positive word-of-mouth-marketing (WOMM). This positively impacts brand equity & helps in building brand resonance. Case studies can also be written specifically to reflect on brand advocacy & positive word-of-mouths of the existing customers. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MARCH 9, 2020

Besides, working closely with the sales team also gives marketers an idea about what they can do the best to contribute to the process of sales enablement to optimize the sales revenue. The term marketing covers all the strategies that bring the customers to the website to complete the buying process.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 28, 2020

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. Deploying the user-generated content (UGC) in the right way can help the brands in painting a positive brand image. billion in 2015 to $4.0 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 16, 2019

This fetches the marketers a positive ROI from their marketing endeavors after a while. B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 20, 2019

Employ Influencer Marketing : Influencer marketing not only helps to optimize the Return on Investment (ROI) from diverse marketing endeavors but can also help in positively influencing a viral content strategy. Wrapping It Up.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

According to HubSpot, Inbound Marketing can be defined as follows: “Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

Before the prospects in their individual buyers’ cycle decide about the purchase of a product or a service, they go through the Awareness, Consideration & Decision Making process. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56