Remove writing
article thumbnail

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). The subjects of the prospect’s tweets. A general online search to see what pops up.

article thumbnail

B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

How do my colleagues at PointClear and I keep from falling into this trap? My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance. The PointClear team would like to hear from you about your sales lead generation best practices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.

article thumbnail

Good Reads for B2B Sales - Selling at Every Level

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Still, companies such as GE and Novartis have used various techniques to improve sales outcomes, write Zoltners, Sinha and Lorimer. PointClear related: Powerviews with Dan Waldschmidt - Changing the Conversation. Success demands tenacity.”

B2B Sales 120
article thumbnail

Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Salespeople tend to focus on how much potential deals are worth, but they should also assess the value that they can provide to customers, writes David Brock. Tap CRM to Give Your Customers a Pleasant Surprise. Via Partners in Excellence Blog.

B2B Sales 120
article thumbnail

Good Reads for B2B Marketing - More CMO/CIO Alliance

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Jordan Crook writes the new feature “will make it easier for you to start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you.”.

article thumbnail

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

In another blog post , SiriusDecisions’ Jay Gaines (vice president and group director, demand) writes that getting sales to accept a lead (thereby terming the lead a sales-accepted lead, or SAL) is the most important (and most overlooked) step in the demand creation process. For various reasons, sales often won’t accept the lead.