Marketing Craftmanship

DECEMBER 2, 2011

Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. Emma Sullivan. emmakate988. It wasn’t Emma’s tweet that caused the high-profile controversy.

PR 100

PR Twitter Guidelines Press 100

Marketing Craftmanship

SEPTEMBER 2, 2014

Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. does not guarantee marketplace attention.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Marketing Craftmanship

FEBRUARY 13, 2015

Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn. Hold off on Twitter and other social media sites. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

AUGUST 29, 2017

For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post like this one), and as an “Update” on your firm’s corporate LinkedIn page. Posting it on Twitter makes sense only if you (or your firm) have a reasonable number of Twitter followers.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Marketing Craftmanship

MARCH 16, 2013

The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. Forget Facebook, Twitter and Google+. LinkedIn is 3x more effective for demand generation than either Facebook or Twitter. It’s a brand liability.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

FEBRUARY 24, 2016

For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post), and as an “Update” on your law firm’s corporate LinkedIn page. Posting it on Twitter also makes sense if you (or your firm) have a reasonable number of Twitter followers. You don’t drive traffic to your blog.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

FEBRUARY 14, 2013

I made a personal commitment to post regularly. You might be better suited for a relationship with a Twitter account. WordPress.com was the perfect matchmaker, and my Blog didn’t cost me a penny to build. I had big plans for my Blog. Topics we would cover together. Discussions I would moderate. The Marketing Guy.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100