Personalization Sales Management SMB Touchpoints 
ClickDimensions
FEBRUARY 15, 2023
These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023. One of the most significant stats which SMBs should be aware of in 2023, is the growing importance of customer relationships and retention.
Zoominfo
APRIL 12, 2021
How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . Personalize at scale. Manage competing internal goals.
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Zoominfo
APRIL 12, 2021
How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. One thing’s for sure: it’s not always simple.
Convince & Convert
MAY 16, 2024
The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. Finding #1: Marketing channels and tactics are also increasing. Finding #2: Finding the time for marketing.
BenchmarkONE
OCTOBER 27, 2020
Small business owners are busy people who wear many hats, including marketer, salesperson, product/service provider, HR and customer service rep, and creative director (just to name a few). Successful sales performance requires a full-picture view of a contact’s needs, challenges, and past behaviors. Manage Tasks and Follow-Ups.
Varicent
JUNE 24, 2020
How to Manage Sales Activity Effectively Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales organization. But before we get into how to manage sales activity, let’s talk about why it’s important to manage sales activity.
Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Data integration automation replaces manual processing to enable faster, real-time decision-making.
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