Marketing Craftmanship

DECEMBER 22, 2015

Personal grooming habits. It’s never too late to thank someone: Ideally, an immediate response has the greatest impact, because it shows you’re truly engaged in the relationship and focused on needs other than your own. In the business world, just about everything you do can influence your success. The way you dress. Your manners.

Course 100

Course Network Marketing Personalization Positioning 100

Marketing Craftmanship

DECEMBER 29, 2014

Who You Are : PERSONAL INTEGRITY qualifies you for consideration by investors. What does “personal integrity” sound like? What I wanted was to have an interesting, diverse life filled with lots of learning—and especially meaningful work and meaningful relationships. And, quite frankly, I never found them very rewarding.

Enterprise Management 100

Enterprise Management Work Management Brand Identity Branding 100

Marketing Craftmanship

FEBRUARY 14, 2013

Build long-term relationships. I made a personal commitment to post regularly. I can’t look at the company’s website anymore, because my Blog is always there, reminding me of our failed relationship. You might be better suited for a relationship with a Twitter account. It would complete my marketing.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Marketing Craftmanship

JANUARY 25, 2016

Irrespective of its track record, if your fund (as individuals and as an organization) doesn’t come across as friendly, easy to work with and professional, investors are unlikely to explore a relationship. This stilted point of view is often reflected in how those funds communicate and behave, both with prospective and current investors.

Work Management 100

Work Management Enterprise Management Marketing & Strategy Marketing Strategy 100

Marketing Craftmanship

MAY 22, 2017

When it comes time for a founder to sell or step out of their business, a marketplace identity that relies heavily on that individual’s personal credentials, relationships or charisma will serve to erode the brand equity they’ve worked so hard to establish.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Thought Leadership 100

Marketing Craftmanship

SEPTEMBER 15, 2013

Client / Employee Gifts – If it’s deemed appropriate to give an anniversary gift to long-time clients, employees or suppliers, these gifts should be personalized and delivered in a very personal manner; either presented individually and in person, or accompanied by a customized letter from the CEO, managing partner or owners.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

NOVEMBER 27, 2018

If you ask smart questions, take notes, and focus on understanding their business and personal circumstances (instead of seeking to walk out with a signed contract), you’ll establish the foundation for a relationship that might lead to revenue at some point. View Selling as a Numbers Game.

Effectiveness 124

Effectiveness Business RFP Lead Scoring 124

Marketing Craftmanship

JANUARY 13, 2017

If you ask smart questions, take notes, and focus on understanding their business and personal circumstances (instead of seeking to walk out with a signed contract), you’ll establish the foundation for a relationship that might lead to revenue at some point. View Selling as a Numbers Game.

RFP 100

RFP Lead Scoring Lead Ranking Tactics 100

Marketing Craftmanship

FEBRUARY 8, 2017

Boycotting relationships with the media provides a small measure of short-term gratification, yields no beneficial change, and displays an unhealthy level of arrogance. Economic blackmail often backfires, however, as editors assume an even tougher reporting edge in order to demonstrate that their opinion cannot be purchased. Que Sera, Sera.

Media 100

Media Press Paid Search Agency Mobile Advertising 100

Marketing Craftmanship

JULY 13, 2011

But contrary to The B2B Marketer’s Bible , and regardless of the upfront investment, the intrinsic value and opportunities related to participation in in-person and virtual public forums do not lie within the event itself. Smart marketers work backwards.

Work Management 100

Work Management CPA Cost per Acquisition B2B Marketing 100

Marketing Craftmanship

FEBRUARY 10, 2012

Recently, Dalio was ranked by FORBES as the 52nd wealthiest person in America, and the 162nd wealthiest person on the planet, with a personal net worth of $6.5 He has no patience for ego or emotion – Dalio understands how personal agendas and corporate politics can destroy any organization.

Enterprise Management 100

Enterprise Management Work Management Transparency Marketing Management 100