Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. We've found that people have responded better to offers that contain a personalized URL (such as www.fun.com/yourname ).

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

APRIL 20, 2006

While I will always advocate the need for personalization in emails (such as Dear Chad) as well as basic segmentation based on your relationship (i.e. Do you use any personalization? Technorati tags: Dynamic email , segmentation , fun , personalization What do you think? Do you use dynamic email content?

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

DECEMBER 13, 2007

when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). The web visitor has given consent for you to send them emails and an audio message sets the tone for a great relationship. It's brilliant as it sets expectations (i.e.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

APRIL 17, 2006

I guess you could use email but RSS would be less personal and have more of a communal aspect. RSS may lead to less of a personalized experience and allow others around the world to better communicate to each other at the same time. More of a many to many relationship then the "ideal" 1:1 that we always hear about.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

Maybe teh reason they aren't is because your CRM (customer relationship management) tool is naked. She states that the salesperson should be able to plug in the profile of the person (industry, title etc.) Are all of your sales reps exceeding their quota for this quarter? Ok, that's a stupid question.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)." Business blogs have many different objectives.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

MAY 26, 2007

These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. If the comment is negative, have that person contacted right away!

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100