Industrial Marketing Today

JANUARY 21, 2011

The WEBENCH Tools help engineers strike the right balance between price and performance, find parts that are in stock and order components from an authorized distributor. After doing all the heavy lifting, engineers can personalize their online content by saving designs, tracking samples and orders (see bottom circle).

Sample 60

Sample Content Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

JULY 7, 2011

The implied C2A is “interrupt your online activity and call us for a price quote.”. You can even save your personalized list for future reference. These are all B2C online shopping experiences that their visitors are very familiar with in their personal lives. It is rare to find explicit calls to action (C2A) on these sites.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

MAY 6, 2011

Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.) Primary and preferred method of researching products – supplier’s Website.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

OCTOBER 21, 2010

Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. SaaS (software as a service) systems are greasing the skids: Subscription pricing eliminates the need for big upfront costs and allows marketers to prove ROI quicker.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. Then I expand the bullet points into complete paragraphs. An outline also creates a roadmap as I progress from chapter to chapter until I finish my report or eBook. No one likes to read text that sounds like a sermon.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

This is where I personally coach you to solve whatever marketing challenges that are holding your company back. Would you like someone who is knowledgeable and experienced to show you exactly what to do and how to get results quickly? My one-on-one DiY Marketing Coaching is tailored to your needs.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. Bigger the number, the better is your name recognition. If you have a blog, look at the number of comments left by your readers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

I’m assuming you want your business blog to be more than just a personal journal. An incredibly successful and popular recruiting slogan was used for over 20 years until it was retired in 2006. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. You are excited until you see two key site statistics that burst your bubble. They are: 1. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” If you were going to put them on the street, what would you do? You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60