Tony Zambito
MAY 19, 2021
For instance, many companies are still wedded to old funnel thinking first presented by Elmo Lewis over a century ago! Experiences that help bring personalization to life. Some of the assumptions being made about the buyer’s journey and even the internal buying processes of buyers are sounding very antiquated.
Tony Zambito
NOVEMBER 21, 2020
An obvious example is how the event and conference industries were confronted early on with the sudden challenge of no in-person events. How are situations presenting new problems and challenges? What new challenges do your buyers face? How do they hinder progress? Proliferating now is digital virtual events. Psychology. Situations.
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Tony Zambito
JANUARY 29, 2017
In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Especially as related to the veiled covering of old sales and product marketing methods and presenting as an expert method. A Strategic Necessity In An Emerging Digital-Centric World.
Tony Zambito
MAY 5, 2011
. Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means. Related articles.
Tony Zambito
NOVEMBER 1, 2010
. In the world of books we see the title of Shift as perhaps the new trendy title for business as well as personal self-help oriented books. In this series, I have presented the Seven Principles of Buyer Experience Journey Mapping and the Seven Stages of the Buyer Experience Journey as primers.
Tony Zambito
JULY 18, 2011
Narratives have long been an interpretative component of the social sciences as a way of presenting as well as recasting research findings. Another person I’m a big fan of is Paul Greenberg (plus he’s a big Yankees fan like me), a leading expert on Social CRM and author of CRM at the Speed of Light. Paul’s
Tony Zambito
JANUARY 31, 2016
In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. In cases where such is present, not only must content get through to a potential buyer, it must meet the test of making it through arbitrary gatekeeping.
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