Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Let’s look at how four social media management tech tools give huge benefits and growth potential in an oversaturated tech space. Influencer search.

Social Media 101

Social Media Tools Media Buyer Personas 101

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Enhance customer communication.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

SmartBug Media

MARCH 18, 2024

If you develop your strategy correctly, you should be able to lower your customer acquisition cost while increasing your customer lifetime value. Your customer acquisition strategy will depend on different factors. When someone purchases your product or subscribes to your service, they’re considered an acquired customer.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Contently

NOVEMBER 10, 2022

For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Evaluate both pitches and internal requests with Contently’s SEO Story Ideas tool, which evaluates story concepts that are likely to rank well in search based on your content strategy.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Zoominfo

NOVEMBER 22, 2019

Generally, we recommend sorting your customers by ROI or strategic value, and then look for commonalities like: Firmographics (Company Size, Total Revenue, etc.) Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. This brings us to personas.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Get started with customer journey map templates.

Examples 92

Examples Touchpoints Budget Programs Paid Search Agency 92

KoMarketing Associates

APRIL 30, 2019

While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences. In this post, we will cover the following key steps: Identify the Need for B2B Buyer Personas. Increasing ROI?

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Only B2B

OCTOBER 3, 2023

In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. Maximized ROI: MQL-focused strategies translate into cost-effective endeavors.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

NuSpark Consulting

FEBRUARY 25, 2012

Producing enough relevant content targeted to specific audiences and personas. Lack of internal process and plan to implement a content marketing strategy. Introducing my brand new eBook on content marketing, called The 38 “Let’s Do It” Content Marketing Templates for Lead Generation-The Workbook. Buyer Persona Development.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Hubspot

APRIL 7, 2023

Most product developers or business owners that find success start with these strategies: Considering the pain points or opportunities within the industry their current business is within, and what digital products could solve for. Create a buyer persona using HubSpot’s free tool. How can you grow traffic and convert visitors?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Marketing Insider Group

FEBRUARY 24, 2021

The path became crowded because businesses realized that content marketing ROI was greater than the return on investment from ads. Content is now less unique because businesses recognize they can basically “template” content. With most SEO strategies , you have a list of target keywords related to your industry and audience.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics together in a cohesive strategy. However, most marketing plans have 9 key sections that will guide your strategy.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

Outgrow

NOVEMBER 20, 2022

Constructing a lead funnel is essential for any business if a boost in ROI is something they are aiming for. The conversion stage requires you to focus on offering resources like an ROI calculator or showcasing your case studies and customizing pricing options in order to make the decision easier for the customer.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. A lead magnet should be designed to address a real problem that your target buyer persona is facing. Guest post by Priyanka Desai. Free Trials.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

ConvertKit

JUNE 4, 2021

What does count is: Your social media presence. 3 simple strategies to launch and sell books without an author platform. Growing your social media following might feel like you’re moving slower than a snail, but that doesn’t mean you can’t access a large audience while waiting for your platform to grow.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

DealSignal

MAY 8, 2023

Leverage B2B intent data to identify in-market accounts using your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative. Run a highly-personalized email marketing campaign targeted at ideal buyer personas in under-engaged and under-penetrated ABM accounts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Marketing Insider Group

AUGUST 18, 2020

Here is a process that will help you put in place closely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster. Do we have the skills to use it to optimum level and maximize ROI? Source: Superoffice.com. Set Shared Goals.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. Social Media. it’s called SOCIAL media, after all?—offers

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). This brings us to personas. Grab our Persona Discovery Worksheet. When your deal closed?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Brandpoint

MAY 18, 2020

closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report. The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. Also calculate ROI using the total of sales you can directly connect to the show and compare the total to your cost associated with being part of the trade show. Continue with related social media.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Valasys

FEBRUARY 16, 2023

You’ll see better ROI and increased customer loyalty by tailoring all communications, content, and campaigns to these accounts. Account-based marketing (ABM) is a targeted and personalized marketing strategy focusing on a specific set of high-value accounts rather than a broad audience or individual leads.

Account Based Marketing 40

Account Based Marketing Allocation B2B Marketing Planning 40

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). This brings us to personas. Grab our Persona Discovery Worksheet. When your deal closed?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40