B2B Marketing Zone

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

JANUARY 11, 2019

There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. This is only a content summary.

Buyer Personas

Buyer Personas Marketing & Strategy Marketing Report B2B Marketing

The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

Industrial Marketing Today

NOVEMBER 20, 2014

Content Marketing Buyer Personas Industrial Marketing SEO' The post The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Rules

Rules Buyer Personas Content Marketing Content

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

OCTOBER 17, 2014

Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Paid Search Agency

Paid Search Agency Buyer Personas Buying Cycle Content Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Creating Digital Content for Industrial Marketing

Industrial Marketing Today

DECEMBER 1, 2011

Learn to interpret the data from your site analytics and develop customer personas. Now start writing with each buyer persona in mind. You need to gain a deeper insight into their needs, their roles in the buying process and their online behaviors.

SIC

SIC Peer-to-peer Buying Cycle Copywriting

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. There is plenty of information out there about buyer personas.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Where Industrial Websites are Falling Short

Industrial Marketing Today

JULY 18, 2011

This is also a close representation of buyer personas at these companies. Survey respondents were engineers and purchasing agents, business owners and managers, and sales and marketing executives from manufacturers, distributors and service companies.

Marketing Websites

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

OCTOBER 1, 2012

You need to define specific roles (personas) such as Design Engineers, Field Technicians, Purchasing Managers and C-level Executives so you can create content that specifically targets their needs. People tend to consume content in their preferred formats and in their own ways.

Paid Search Agency

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

SEPTEMBER 1, 2011

Using dynamic content is a very good way for sending out highly relevant e-mails that closely match personas, needs and roles. (See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ).

Relevance

Relevance List Brokers Opt-out Marketing Analytics Tools

How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

JULY 7, 2011

Content under the Services tab is packed with customer-centric content all geared to help their customers harness the power of the Internet to make their own businesses more efficient.

Enterprise Management

Enterprise Management Effectiveness Content Marketing Marketing Management

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Don’t be persona non grata – take the time to really understand the persona of the target audience. It does make sense for the meat of the matter to come from the inside, especially when the budgets are tight. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint.

Optimization

Optimization Web 2.0 Planning Buying Cycle

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time.

Planning

Planning B2B Marketing Emarketing B2B

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. They are: WHO : Who are the intended recipients of your emails? Go beyond the high-level demographics of SIC/NAICS codes and company size.

Email Marketing

Email Marketing Planning Web 2.0 BtoB