Paul Gillin

NOVEMBER 20, 2013

Social Rebate cites some well-known statistics to support its concept, such as the fact that recommendations from friends and peers are the most credible form of buying advice and that people are much more likely to buy a product or service if someone they know recommends it. I have some strong feelings about this topic, so I’ll oblige.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JANUARY 24, 2013

The book also looks at the growing influence of online customer reviews sources like Yelp and Amazon on businesses ranging from electronics to hospitality services and tells how business executives can use peer reviews to their advantage. Capacity to Destroy. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 17, 2012

When it comes to innovation, everyone wants to know what the leaders are doing, and you won’t find many firms with a better innovation track record than Minnesota Mining & Manufacturing (3M). 3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re It’s still running.”

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. A busy online community has been a remarkably effective engine of growth.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MARCH 10, 2011

There’s very little waste because members are there to seek professional opportunities, ask and answer questions and network with their peers. If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. This is the ideal B2B environment. And they’re busy.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 6, 2011

Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”. Anyone who’s watched technology for a while is familiar with the lifecycle of innovation. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

SEPTEMBER 8, 2010

In a market in which peer information is easily obtained, the vendor becomes nothing more than one more voice in the crowd, and probably not a very important one at that. In a market in which peer information is easily obtained, the vendor becomes nothing more than one more voice in the crowd, and probably not a very important one at that.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? Is it appropriate to a B2B setting?

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 20, 2011

Most businesses are inherently conservative, and decision-makers seek validation from many sources, including analysts and their peers. My fourth book, Social Marketing to the Business Customer , came out this week. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer? Download a sample chapter.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers. I’ll admit my biases up front. I’ve known author Katie Paine since her days as a PR pro in the 1980s and am an unabashed fan.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

MARCH 9, 2012

P&Gers understand that the reason moms buy Tide goes far beyond clean clothes and gets to issues like self-esteem and peer acceptance. When Stan Joosten first contacted me about joining Procter & Gamble’s Digital Advisory Board, I initially hesitated. Brand building in the digital world is the future.”

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50