Biznology

MARCH 1, 2019

Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. 97% watch tech-related videos. It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Biznology

AUGUST 2, 2019

Short videos about technology are great for sales and marketing. The longer it takes to produce the video, the more it’s likely to be thrown off course by new brainstorms. Don’t host your own video. Here are 10 Reasons Why You Should Never Host Your Own Videos. Work with a temporary narration. Think about re-use.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Biznology

JUNE 29, 2018

So, what are the implications for sales communication content, and for video content in sales communication particularly? Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. But it may go unshared. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Hubspot

DECEMBER 12, 2018

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. Home & Suggested Videos.

Youtube 78

Youtube User-Generated Content Click Rate Paper 78

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Brandnew

MARCH 27, 2018

We have analyzed the German term for Easter (Ostern) on YouTube. What is happening on YouTube around Easter? In the last 30 days there were more than 9 million views on Easter videos. The most watched Easter video in the last 30 days explains how to make Easter paper postcards. YouTube is about longterm traffic.

Youtube 45

Youtube Paper Video Marketing Traffic 45

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Biznology

JUNE 22, 2016

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy? Forget about video!

Top of Funnel 150

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 150

markempa

DECEMBER 19, 2016

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. The Falling Cost of Video. “A

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Valasys

OCTOBER 19, 2023

The database generates results from all major web platforms like Wolfram Alpha, Wikipedia, Academic Literatures and research papers, YouTube, Reddit and more. Transcripts for YouTube videos: Perplexity AI can also generate transcripts from across YouTube videos. But that’s not all. How to use Perplexity AI?

Paper 52

Paper Youtube User-Generated Content Wikipedia 52

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. Video ads in Discover. YouTube video creation in 60 seconds.

Google 118

Google Lead Ranking Paid Search Agency Planning 118

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Videos rank high in search results for appropriate keywords.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Vidyard

JULY 20, 2017

Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. So how do you go about developing a video strategy ?

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Image attribution: Omkar Patyane. Warby Parker.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Vidyard

OCTOBER 10, 2017

“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. The rest of the videos—the great majority of them—languish in obscurity on the lonely side of the bell curve.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Magisto

MARCH 18, 2020

It’s incredibly heartwarming, and reassuring to see all the creative ways people are now using video to stay connected with each other. YouTube was already filled with classes on almost every topic you can think of, and yet – most of us take advantage of that treasure trove now more than ever. We, as humans, crave relationships.

Video Marketing 72

Video Marketing Class Youtube Paper 72

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Its marketing reflects this. WINNER: Google. Entertainment.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

SmartBug Media

FEBRUARY 1, 2019

Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet? Let the video do the hard work and keep your visitors engaged.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

SmartBug Media

MAY 8, 2023

Don’t overlook video in your strategy. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Plus, 90 percent of marketers using short-form videos will increase their budget thanks to its success. Is it relatable, funny, or engaging? Is it relatable, funny, or engaging?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Webbiquity

SEPTEMBER 19, 2017

Tweets and YouTube videos may be the “bookends” of social content strategy. YouTube videos, in contrast, take far more effort to produce and terrible at directly driving website traffic, but can be highly effective at engaging your audience with your content in a channel other than your website.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Hubspot

APRIL 9, 2018

2017 was the year of the “ Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. Will this shift to video last? And how hard is it to learn video anyway? Publishers can charge more for video advertising than banner ads in text-based articles.

Hubspot 70

Hubspot Video Marketing Lead Ranking Budget Programs 70

ConvertKit

DECEMBER 28, 2021

Some of your videos might have thousands of views, others, hundreds. Charli Prangley , designer and YouTuber decided to run with Adam’s advice. Charli Prangley , designer and YouTuber decided to run with Adam’s advice. These days she’s been creating lots of shorts on YouTube. A million views on a video?

Creativity 81

Creativity Youtube Paper Video Marketing 81

Magisto

MARCH 19, 2020

It’s incredibly heartwarming, and reassuring to see all the creative ways people are now using video to stay connected with each other. YouTube was already filled with classes on almost every topic you can think of, and yet – most of us take advantage of that treasure trove now more than ever. We, as humans, crave relationships.

Video Marketing 52

Video Marketing Class Youtube Paper 52

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.

Campaigns 90

Campaigns Work Management Content Transparency 90

Marketing Insider Group

JANUARY 27, 2020

Use it to create how-to videos and photos that showcase your products or services. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Sprout Social

FEBRUARY 8, 2023

International Paper Company harnesses a holiday If you look hard enough, there’s a holiday for basically everything. International Paper Company looked at the list of unofficial holidays and found a winner in National Pizza Week. At first glance, the paper and cardboard company has nothing to do with pizza. Cummins Inc.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Martech

APRIL 2, 2024

But a text-heavy site thriving in the era of short-form videos? You can create several different pieces of content from even one YouTube review or product demonstration. Post those shorter videos on TikTok, Instagram, Facebook and X to maximize reach. The difference?

B2B Marketing 126

B2B Marketing B2B Planning B2B Thought Leadership 126

Heinz Marketing

OCTOBER 24, 2023

Your perfect timeline looks great on paper, but you must expect the unexpected. Gather Requirements – With Quotes I am a big sucker for internet drama videos on YouTube. In these drama videos the winning strategy is typically to “have receipts”. That should really be the motto for change managers.

Tips 113

Tips Planning Work Management Transparency 113

Contently

OCTOBER 14, 2020

Enter webisodes, a novel video format with action, animation, and volume. To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one. Summit High: Hollywood for Washington, D.C. The early Web circa.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Video Marketing Video content is highly engaging and can convey your message in a dynamic way.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Account-based marketing is here to stay. The key is to focus on speed, transparency, and expertise.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287