Scoop.it

MARCH 17, 2022

Evernote publishes most of its content on Facebook, Twitter, and YouTube. Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot offers freebies at each stage of the marketing funnel, such as e-books, marketing kits, user guides, webinars, and video courses. McDonald’s.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

Social Media 100

Social Media Media B2B Lead Scoring 100

SmartBug Media

NOVEMBER 18, 2022

It’s the sentence or two that appears in search engine results pages (SERPs) below a title. It is technically an HTML element, and the recommended length is under 155 characters, or else the text will be cut from the SERP. This landing page houses your gated content, such as a guide or white paper.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

seo.co

OCTOBER 11, 2021

Your video can be indexed as rich content, displayable above the fold on SERPs. For example, Facebook and Twitter have both released features that allow the auto-playing of videos in users’ newsfeeds upon scrolling in the past year. Webinars, rather than focusing on any products or actions, tend to focus more on general topics.

SEO 98

SEO Video Marketing Promotion Optimization 98

KEO Marketing

OCTOBER 17, 2017

Define key brand messages for Search Engine Results Pages (SERPs). When it comes to producing results with social media , 57% of inbound marketers obtained leads from LinkedIn, 52% from Facebook, and 44% from Twitter. Webinars (33%). Build quality backlinks using public relations and outreach. Thought Leadership Articles (35%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

KoMarketing Associates

JANUARY 24, 2017

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. Whether putting together a monthly performance report or providing a SERP analysis, make sure that the information you are providing is actionable. ” 12. ” 27.

Organization 120

Organization SEO Practices Best Practices 120

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. You can do this with pen and paper, or create your own spreadsheet (recommended). So, how do you discover which terms people are using to try to find your content?

Keywords 77

Keywords Paid Content Traffic Research 77

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

Follow him on Twitter. Follow him on Twitter. You can follow Paul on Twitter or Google Plus. Follow him on Twitter. Follow her on Twitter. Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.) He is currently the V.P. The Questions.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Single Grain

JUNE 22, 2021

This keyword has a 183,000+ global monthly search volume : So, if your web page ranks on Google's SERPs, you will get a decent amount of traffic to your site. Off-page SEO refers to the optimization techniques that help improve your rankings in the SERPs. Dive Deeper: How to Rank on Page 1 of Google for Thousands of Keywords.

Lead Scoring 105

Lead Scoring Lead Ranking Google Optimization 105

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Deloitte University Press ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Deloitte University Press ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Anteriad

APRIL 25, 2023

Influencers are targeted most notably on Twitter. Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Search engine results pages (SERPs) The results a search engine (like Google or Bing) displays in response to a keyword query.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Influencers are targeted most notably on Twitter. Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Search engine results pages (SERPs) The results a search engine (like Google or Bing) displays in response to a keyword query.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. Social: Twitter, LinkedIn, FB. Social: LinkedIn, FB, Twitter. Advise client to post to all personal LinkedIn, Twitter, & Facebook Accounts at organization or marketing team. Reach out to 15 influencers that you identify on Followerwonk or … via Twitter DM. Guest Posting.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Kane Jamison.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SmartBug Media

AUGUST 13, 2019

The types of content that translate well into infographics include list-style blog posts, e-books or white papers that include a lot of facts, or dense pieces of content that contain key takeaways you don’t want your audience to miss. Make a Webinar Out of Your E-Books. Be mindful of what information you are pulling into the webinar.

Paid Content 87

Paid Content Paid Search Agency Work Management Marketing Management 87

Single Grain

MARCH 6, 2023

These include website analytics software, such as Google Analytics, as well as social media analytics tools, like Facebook Insights and Twitter Analytics. And you can check your website’s performance in the SERPs with tools like Semrush or Ahrefs If you want, skip right to our list of tools.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Optinmonster

AUGUST 27, 2023

An ideal lead magnet: Solves a real problem for your customers Gives a solution that’s quick and easy to implement Is valuable, but easy to digest Shows your expertise Some of the best lead magnets include ebooks, case studies, and webinars. Webinars Webinars are another proven lead generation tool.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Top Features: Ubersuggest displays top content with metrics like page title, URL, total visits, and social counts (Facebook and Twitter). Infographics. Social media posts. Email content.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Social Media 2010, The Fastest Growth Ever by MyCorporateMedia Randy Schrum supplies some interesting social media statistics, such as: Twitter users post more than 65 million tweets per day. And 73% of U.S. Fridays at 4 p.m.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100