Remove Paper Remove Public Relations Remove Trade Show Remove Twitter Remove Webinar
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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

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How Public Relations Plays an Important Role in an Integrated B2B Marketing Program

Schubert B2B

The objective of public relations is to cultivate and maintain a positive reputation for your company. Trade publications are primarily online, although some continue to produce printed journals. They offer a wide range of content in addition to news and articles such as podcasts, webinars, white papers and videos.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. Generate webinar registrations.

ROI 100
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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 How can we improve this process? United States License. United States License.

Planning 100
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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100
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Create a World of Marketing Automation Through Good Content—and Imagination

Adobe Experience Cloud Blog

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.