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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

After all, customer perception can either make or break a business. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). She’s turned technologists into creative forces, bankers into storytellers, and has brought a serious dose of badass-ness to boardrooms everywhere.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

Snapchat is on the rise in a big way. Organizations such as Ocean Conservancy, Human Rights Campaign, and Girl Guides of Canada are all embracing this social network, and setting it up is more simple than you might think. First, filters in Snapchat are one of its defining - and super dynamic - features. Snap to it.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. ” Mass advertising is dead.

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Content Marketing for Engineers

Industrial Marketing Today

And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. I know it’s Emerson again.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. In their city.

Buzz 49
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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. B2B and B2C have something in common: they are both P2P. But, the reality is that we are all people communicating with other people.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. B2B and B2C have something in common: they are both P2P. But, the reality is that we are all people communicating with other people.