Remove about
article thumbnail

Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Marketers and business owners are always concerned about how people perceive their business. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Being real and authentic helps you become more confident and enables you to unlock your full potential.

P2P 52
article thumbnail

Content Marketing for Engineers

Industrial Marketing Today

And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

article thumbnail

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. I hadn’t thought about that before! In their city. What do you believe in?

Buzz 49
article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Here is the most exciting tidbit we took away: Posting about everything is posting about nothing. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Here is the most exciting tidbit we took away: Posting about everything is posting about nothing. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Here is the most exciting tidbit we took away: Posting about everything is posting about nothing. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa.