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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

Dr. Solomon has dedicated his career to studying and tracking major trends and disruptions in consumer psychology. According to Michael, the answer lies in developing peer-to-peer (P2P) channels where you can derive innovative product ideas directly from your consumers.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” Rebuttal essays, LinkedIn trend-jacking and other ways to use your competitors' #earnedmedia to power up your own content marketing.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 You can also track ticketing trends and collaborate with teammates to identify bottlenecks in your support workflow. Free Software for Customer Engagement trScore Free Features Totango 8.2/10

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. This trend is consistent and was reported in 2010, 2011 and in 2012. The same engineering audience can become very passionate and active if the topic of discussion is relevant to them.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 You can also track ticketing trends and collaborate with teammates to identify bottlenecks in your support workflow. Free Software for Customer Engagement trScore Free Features Totango 8.2/10

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 You can also track ticketing trends and collaborate with teammates to identify bottlenecks in your support workflow. Free Software for Customer Engagement trScore Free Features Totango 8.2/10

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Use relevant hashtags. For those of you who do not know what hashjacking is, it is when a person uses an irrelevant or trending hashtag to promote his or her post. So many people see B2B and B2C as two very different animals. Do not hashjack.