Remove P2P Remove Relevance Remove Social Networks Remove Trends
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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. This trend is consistent and was reported in 2010, 2011 and in 2012.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. Use relevant hashtags. So many people see B2B and B2C as two very different animals. Do not hashjack.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. Use relevant hashtags. So many people see B2B and B2C as two very different animals. Do not hashjack.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. Use relevant hashtags. So many people see B2B and B2C as two very different animals. Do not hashjack.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. Use relevant hashtags. So many people see B2B and B2C as two very different animals. Do not hashjack.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. Use relevant hashtags. So many people see B2B and B2C as two very different animals. Do not hashjack.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. Use relevant hashtags. So many people see B2B and B2C as two very different animals. Do not hashjack.