Industrial Marketing Today

MARCH 23, 2012

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

NOVEMBER 28, 2010

Now, back to work. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research. Unfortunately, you are going to need both to achieve good organic SEO results. I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

SEPTEMBER 21, 2011

If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. Does your website content address those issues?

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

MAY 6, 2011

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. Yup, social media does work in the industrial sector, sometimes.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

NOVEMBER 14, 2010

This misalignment is destructive and disruptive to the entire organization. To apply that quote in his work, Dr. Norr says, “ Once I understand a customer’s pain, I can point out how specifically my expertise can eliminate that pain. I see and experience this problem first-hand with my engineering and manufacturing clients.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60