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The last of the anti-social marketing tactics

Chris Koch

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Image via Wikipedia. Not that the defenses were much more than Maginot Lines to begin with.

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The last of the anti-social marketing tactics

Chris Koch

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Image via Wikipedia. Not that the defenses were much more than Maginot Lines to begin with.

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Wake up to the Internet of Things

Biznology

Photo credit: Wikipedia. We are keen to give our location in order to receive the most accurate weather or traffic forecast. The kids who today run around with not just devices but a culture of 24/7 connection, localization, and complete transparency of their behaviors are the same ones who will be legislating tomorrow’s society.

Privacy 80
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Use Frequently Asked Questions to Your SEO Advantage

Biznology

Image via Wikipedia. In fact, businesses that are more transparent with their policies and processes are more likely to capture attention and earn trust. Of course, in order to use this approach, it needs to be justified. The key to successful search engine optimization is to always have it “on the brain.”

FAQ 80
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Use Frequently Asked Questions to Your SEO Advantage

Biznology

Image via Wikipedia. In fact, businesses that are more transparent with their policies and processes are more likely to capture attention and earn trust. Of course, in order to use this approach, it needs to be justified. The key to successful search engine optimization is to always have it “on the brain.”

FAQ 80
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What It Means to Get Branded Content Right

Content Marketing Institute

Of course, not all branded campaigns are created alike in terms of their quality, transparency , or ability to inspire consumers to engage and interact. 385% increase in orders of AutoCAD.@Autodesk Autodesk saw 385% increase in AutoCAD orders after its branded #content campaign. In the name of brand love.

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Reddit is the 800-pound Gorilla in the room

Biznology

This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my RSS and mainstream news feeds almost every day these days. So, just assume that you’re constantly being observed, under the omnipresent eyes of reddit’s panopticon and just play nice.