The Effective Marketer

JANUARY 17, 2012

It’s important to get things in order. As so many successful bloggers will admit, making money from blogging truly is like building a house, and there are foundational elements and then others that you build on top of them. Features and Freebies. Understand the competition.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

JULY 23, 2010

It was only after a while that I was really able to put my skill to good use, when I started working in an office environment, and I didn’t have to look at the keys of the computer in order to type something. I was fast, people were amazed.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 26, 2011

Make subject lines work for you: Use subject lines with deadlines and action verb in order to help people spot your email easily in their inbox and to get them to act. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

MARCH 17, 2010

Note : The emails are in no particular order and the senders were selected at random from a variety of emails I get. Is good to see what’s out there, what is working and what is not. The emails in these galleries are mostly B2B marketing in nature, but the design principles can be applied to B2C as well.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

FEBRUARY 12, 2009

You can quickly sort your emails by sender when you click the ‘from’ column at the top of your inbox screen but then the emails are not ordered by date anymore. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. This will save everyone (especially the Marketing Manager) a lot of time and avoid headaches down the road.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Note: The emails are in no particular order and the senders were selected at random from a variety of emails I get. This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Click on the images for larger version.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MARCH 12, 2009

For one, your staff can now see your availability and schedule necessary meetings directly into your calendar without having to keep asking you, which saves you time once you let them know of your particular preferences (i.e. don’t schedule meetings in the morning, or whether you prefer to leave at least 1 hour after lunch before any meeting, etc.)

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

Concentration is the main thing, as Peter Drucker said, but in order to focus you need to know what to focus on. But since you’re reading this, odds are the life in an isolated island is out of your reach. So let’s at least try to get some stuff done, shall we? Or should you get to the action items discussed during the last staff meeting?

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

APRIL 10, 2012

Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. There are landing pages, thank you pages, linking all to a CRM system and ensuring you are capturing leads and nurturing them.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

JULY 28, 2015

I sure am guilty of mysquoting it once or twice and I have recently heard a VP say it like it was the new gospel. “67%

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

OCTOBER 13, 2010

Why is it we spend all that money and effort into getting people interested just to forget about them once we get the purchase order? He continues saying “The marketing funnel produces customers – but then does nothing with them.&# How right he is!

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

It’s not how long you make it, is how you make it long ”. Sometimes you just have to write that extra paragraph and cutting more words won’t make your copy flow better.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100