Make Your Content Stand Out in a Crowded, Global Marketplace
SWZD
APRIL 24, 2019
If everyone who promised stand-out content could deliver, the internet wouldn’t have so much garbage. Relevance draws eyes (and clicks), but some companies have opted for what we might call manufactured relevance. Sure, you can make your stand out by making pop culture references. Going viral shouldn’t (usually) be your goal.
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