Martech
MARCH 11, 2024
Time is running out to get all those well-laid marketing plans off the whiteboards and into action. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. Google’s full deprecation of third-party cookies is right around the corner.
Martech
MARCH 16, 2023
Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection.
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Brightedge
JULY 22, 2022
It is not sufficient to publish a keyword-optimized piece of content and hope the search engines figure out how to use it. Another major change impacting digital marketers is significant new privacy protections. Apple started the ball rolling by opting users out of app tracking by default and, instead, prompting them to opt-in.
BenchmarkONE
AUGUST 25, 2021
With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list?
Digilant
MARCH 11, 2020
Earlier this year Google Chrome announced that they will be phasing out 3rd party cookies over the next 24 months. There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA).
DotDigital
OCTOBER 11, 2021
SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection.
readwrite
MARCH 26, 2012
And data brokers, without the support or even the knowledge of the vast majority consumers, collect and traffic the data we have left behind as we travel through virtual and brick-and-mortar worlds.” The FTC is focusing on five action items in the privacy report. ” ~ Jon Leibowitz, chairman, Federal Trade Commission.
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