SmartBug Media

JANUARY 17, 2020

According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Navigate the Channel

SEPTEMBER 15, 2023

AI simplifies this process by continuously monitoring campaign performance and making real-time adjustments. AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Zoominfo

AUGUST 11, 2022

US Privacy Laws by State While most of these laws aren’t yet in effect, it’s important to familiarize yourself with what will be expected of businesses in the coming years. It gives consumers the right to request that a business delete previously collected personal information and to opt out of a business’ sale of their personal information.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Choozle

JUNE 13, 2022

California’s Attorney General and the new California Privacy Protection Agency (CPPA) have also indicated support for an “ opt-out preferences signal” or global privacy control (GPC) to enable devices or browsers to direct websites to automatically remove oneself from data sharing.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Read on for some of the highlights that she shared.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Convert

JULY 12, 2022

These new state regulations, rather than strictly restricting certain forms of data processing, reinforce a growing trend of protecting the privacy rights of individuals more broadly. Check out our assessments of the privacy laws in. Ability to Process. Right to receive notice of processing activities.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

Convert

MARCH 7, 2023

IP Anonymization IP anonymization, also known as IP masking, is the process of passing a visitor’s IP address to Google Analytics servers by removing or masking the last octet of the IPv4 address. Here’s an illustration: Source Earlier versions of Google Analytics required you to configure your tracking script and was opt-in only.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52