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3 kinds of data to optimize digital events

Martech

External data sources like social media also help to build a complete picture. “It Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Integrate your tech stack One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes.

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What Is a Customer Satisfaction Survey? Importance, Types, and Tips

Salesforce Marketing Cloud

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. All of that data goes into the company’s CRM and is analyzed. This includes past purchase history, phone calls, website visits, click-through rates on emails, and more.

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MarTechBot: Insights from real-world usage (so far)

Martech

Generative/creation tasks: Inspiring innovation and creativity Completing generative/creation tasks was the purpose of nearly half of all conversations with MarTechBot. MarTechBot was used to clarify concepts, explain best practices and provide expert opinions. Are you getting the most from your stack? What does ABM mean?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. Partner with a Marketing Agency.