Scoop.it

JANUARY 24, 2023

So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own. I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Conversions and conversion rate. What about the open rate?

Webinar Metrics 114

Webinar Metrics Deliverability CAN-SPAM Co-Registration 114

Vision6

AUGUST 23, 2021

With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking. You can also incorporate social media marketing with your email marketing tool for automation with greater impact. Want to take your campaigns to the next level? Measure your performance.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

AUGUST 9, 2022

By leveraging social proof in email—whether it’s a testimonial, number of “likes,” or user-generated content—it reinforces brand trust with your subscribers. Subscribers love social signals, proven by consistently higher click-through and conversion rates. Source: Litmus’ Guide to Live Polls and Social Proof.

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. Checking email is also a complementary activity.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. One such channel will be social media. Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

DECEMBER 15, 2023

For example, use click-through rate to measure engagement with your email newsletter and email marketing ROI to prove the power of your promotional messages. Cross-channel integration between email, social media, sales, and product teams creates a cohesive experience for potential customers at every touchpoint.

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Data by Yes Lifecycle Marketing has shown that personalizing subject lines can increase open rates by 50% !

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. This pushes email marketers to be exceptionally mindful of their customers’ privacy. . Here’s how it looks. With MPP in effect: 1.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Martech

AUGUST 15, 2022

The open rate. It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. If your audit shows you rely on opens to report success to your bosses, you need to change it. Read next: Study finds iOS 15 is inflating email open rates.

Budget Programs 100

Budget Programs Privacy Protection Paid Search Agency Planning 100

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 117

Open Rate Click Rate Paid Search Agency Privacy Protection 117

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 107

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 107

Litmus

JULY 7, 2021

Sid Bharath , CEO and Founder of Broca , shared the importance of cross-channel collaboration: “There are dozens of pieces to plan out, like our ads, social media, landing pages, etc., There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Single Grain

AUGUST 7, 2023

Social Media Marketing : Utilizing social media platforms that are popular on mobile devices. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act).

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Read more here.

Multi-Touch Attribution 94

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 94

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Increased email open rate by 25% with emojis in subject lines.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Increased email open rate by 25% with emojis in subject lines.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52